Evaluation

Evaluation

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Evaluation

Today I have completed my evaluation of my products (CD cover, poster and music video). I evaluated it using the following questions;
"How do my media products use, develop and challenge forms and conventions of real media products"
"Overall how effective is the combination of your main product and ancillary products?"
"What have you learned from your audience feedback?"
"How did you use media technology in the reasearch, planning, construction and evaluation stages?"

I will check the evaluation for any spelling/grammar error and then post it.

Video

http://www.youtube.com/watch?v=E_tj3TFlFXs&list=HL1335459458&feature=mh_lolz 

This is a complete video, with no gaps or broken clips like in previous drafts. I have aimed to make it as proffesional as I could. I will ask my target market for any feedback on what they think needs improving.

Poster 4

This is my fourth poster draft. I took my feedback into consideration and added tour dates to the poster. I will now ask for feedback to see whether my audience prefer it with or without the tour dates.

Final back cover

This is my final back cover, asking my audience they felt my back cover was fine, so the only thing I added was the island records logo to make the cover more conventional.

Front/Back Covers

This is almost the final drafts of both my front and back cover. To make it more conventional I added an image of the artist, but chose to fade it so it wasn't so prominent. However I noticed that the producers logo was not on the back cover. I will check for final feedback and make small adjustments in order to create a final draft.

CD Draft 4

From my feedback I found that my audience felt the main issue with my CD cover was that the colours weren't quite striking enough in the image to make them want to buy it. Therefore for this draft I chose to edit the image (contrast and saturation) so that the colours will stand out more, as the hair and the lips do now. Next I will gather final feedback to see any changes I need to make for the final products. Depending on the feedback, I feel that the font text needs to be more striking, as now the colours are brighter, the album title especially fade into the background and are not noticeable.

Video draft 2

This is a second draft of my music video, I fixed the majority of the broken clips, I also added some transition effect such as fades so that the video wasn't so sharp and jumpy. Also from looking at Andrew Goodwins theory, one of the points was a link between lyrics and visuals, so I added a 'changing colour' effect when the lyrics said "I start spinning slipping out of time, was that the wrong pill to take" as this could symbolise taking a drug and the effects. 

Next I will get feedback, and fill in any missing gaps and effects to create a final video draft.

Inspiration

Whilst editing  my music video, I'd found some gaps in filming where a thought different techniques could have been used to make it look more interesting. During my original research, I found Coldplay's video inspiring due to the 'stop motion effect' they'd use in their video. Because of this I decided to research stop motion videos to see if I could use it effectively in my video, when I came across this video, which was directed by Kris Moyes. He uses a lot of great and innovative ways to represent each word of the song, the movements and transitions are done quickly and effectively. Before completing another draft of my video I am going to experiment with different ways of representing different words in my video to see if it gives as good effect as in this video.