Conventions of Pop/Alternative Videos

Music Video Conventions

View more presentations from Leanne94

This is a brief table giving an overview of different music video from a few different genres so I was able to compare the difference. Next I will look a more genre specific videos in order to get inspiration for my own video.

Target Audience

My target audience will be generally people aged 13-30. I will also be targeting both men and women, however this may change when I choose my song as song song can be percieved as more orientated towards females, EG Take Thats fan base is mainly women, however they don't completely disregard their male audience.

Genre

There are many different genres in the music industry. Recently I have been deciding what genre to use for my music video, after asking my peers their favorite about the most popular genre, these are the results I got;

-Pop: 12
-Rock:9
-Alternative:10
-Dance:2

Pop music is generally seen as commercially recorded music which target a mass youth audience. Pop music can combine many other genres such as rock but will still be classed as mainstream. This is possibly why it was my target audiences prefered genre as it's influenced by many other styles and generally has something that appeals to everyone.

From these results I will mainly research pop and alternative music videos and possibly compare them to the other genres. This will give me the ideas of conventions and the expected style for when I create my own video.